WHY?

Using a Minimum Viable Product (MVP) allows entrepreneurs to test their business idea with minimal investment. It focuses on core features, enabling quick feedback from real users to validate assumptions and avoid costly mistakes.

The MVP approach minimizes risk by helping companies learn what customers truly want. It allows for rapid iterations and pivots, ensuring the product evolves based on real-world data, increasing the chances of long-term success.

HOW?

Creating an MVP involves key steps that focus on quickly bringing a product to market with the essential features needed to solve a specific problem:

• First, define the core value proposition and identify the most critical problem your product will address.

• Next, determine the minimum set of features to deliver that value to users and prioritize them based on importance.

• Then, a prototype or basic version of the product is developed, incorporating only these features.

• After launching the MVP, you collect feedback from early adopters and use it to validate assumptions, measure user engagement, and identify areas for improvement.

• Based on this feedback, the product can either be refined, enhanced, or even pivoted to meet better customer needs, continuing through iterative development cycle, testing, and learning.

Predict the future by creating it

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